简介： IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?展开
奥德雷·弗勒罗/梅迪·内博/布鲁诺·桑切斯/玛丽·德纳尔诺/贝兰奇尔·麦克尼斯/塞普里安·加尔丹/诺埃·范德沃尔德/塞德里克·舍瓦姆/Christopher/Bayemi/吕菲斯/杰里米·勒温/克洛蒂尔德·埃斯姆/多多·马斯塔/帕特里克·薛内斯/尼古拉斯·马丁内斯/米歇尔·莫雷蒂/玛拉·泰利安/Akache/Busiah// Cédric Le Maoût/